LIVING MOMENTS N° 6

the same for watchmaking – wearers can gaze in wonder through the open underside of the case at the marvel of this superlative form of mechanics. It all began in 1988, when Chopard became partner and official timekeep- er of the famous classic car race »Mille Miglia«. This enduring union with the world of classic racing was born of the personal passion of Karl-Friedrich Scheufele, Co-President of Chopard and keen driver of collector’s cars. A pioneer of the watchmaking indus- try, he established the link between the vintage and classic car scene and prestigious watches. It is now hard to imagine that this bridge between the beauty of me- chanics and sporting performance once didn’t exist, but it was the start- ing point for the sought-after watch collection »Mille Miglia« that is charac- terised by masculine, sporty watches with high-precision mechanism and elegance. Watches that embody the spirit of the Italian race once described by Enzo Ferrari as the »most beautiful in the world«. Every spring more than 400 teams compete against each other in the famous endurance race along a unique route, over 1000 miles from Brescia to Rome and back. Mille Miglia GTS Automatic Mille Miglia GTS Power Control 97 Living Moments ChOPaRD I SChROll KItZBUEhEl