Living Moments - N°5 Edition 2018

brand is transmitted – irrespective of company or manufacturing basis. It’s all about integrating this and honing it into individual, authentic moving image concepts. And this is precise- ly where our strength lies. We unite product, information and emotion in a film format to produce an integrated brand experience. Sounds rather complex! Could you go into a bit more detail? Nothing simpler (laughs)! By drawing on our production knowledge and marketing know-how we can weave company philosophy, marketing strat- egy, but also personality into the sto- rytelling of the films in a tailor-made fashion. I am personally on site with each project. In this way, I can opti- mally set the scene in the preparation, but also during the shoot, and go into details. This is where my many years of interview experience come into play. It means we can develop genu- inely customised projects for a sensi- ble budget. Our customers appreciate the personal attention we devote to them and happily recommend us to others. That is a great source of sat- isfaction to us. And even we ourselves are constantly evolving. Mr. Wagner, your most recent project is somewhat out of the or- dinary. Can you tell us something about it? Virtually all companies still use “print advertising” as the foundation for their corporate communication and product advertising. With our new “CREATIVE MOTION DIGITAL” app, we are able to inject life into static print adverts and photos by means of the automatic recognition and as- signment of the corresponding hy- perlinked short film in a completely novel and fascinating way. You simply hold your mobile phone with the installed app over the advert or photo to suddenly set the print medium in motion with a film corre- sponding to the product or company. We can happily produce the film to be as emotional or as impressive as the customer wishes. This completely new combination enables us to forge an even deeper brand loyalty as well as a unique measurability of your marketing activities. Why not simply give it a go – I guarantee you will be impressed! We will do that right now. Many thanks for providing us with an interesting insight into your work Mr. Wagner! motion picture entertainment 93 Living Moments