Living Moments - N°5 Edition 2018

Mr. Wagner, moving images are be- ing used increasingly everywhere we look. How do you see things? A play symbol always had a magical effect. When we were first setting out, however, we frequently had to do some real pioneering ground- work. This was because the “film” format used to be only an option for important brands and agencies. Digitalisation, further technological developments and the resulting fall in costs opened up completely new avenues. A strong demand quickly developed for consultancy, strate- gy and project management. I was able to enlist the help of my wife Isabelle as marketing and new me- dia specialist for our communication department. This also enabled us to offer our customers a one-stop communication service. How do you explain the success of Motion Picture Entertainment? We are independent and out and out entrepreneurs. With our target groups clearly in focus we set about developing and implementing authen- tic, lasting communication. Film has enormous potential for companies, employees and sales. Our customers come from a vast range of sectors and have high expectations on how their motion picture entertainment Everything is in motion MOTION PICTURE ENTERTAINMENT Film and Communications Agency Fotos: © Motion Picture Entertainment, Foto Privatjet: © Daniel Gusche Well over a decade ago Marc Wagner detected the trend towards the moving image in marketing and communi- cation, and he himself could look back over many years experience in the film and television industry. His com- pany MOTION PICTURE ENTERTAINMENT is considered a genuine insider tip for premium brands in the moving image communication sector. We managed to track Marc Wagner down for an interview. 92 EDITION N°5 • 2018 Living Moments