CEO BLOG - Read Klaus-Rainer Fabi's commentary
Dear Sir or Madam,
Dear Customers and Business Partners,
At the start of Spring and Summer 2010, I would like to welcome you with interesting news and developments in our company group. Many things have changed at our three international locations in Kitzbuehel, Mallorca and Zurich and I am happy to provide a personal insight into our latest developments.
The business trend for the first quarter of 2010 now shows an equally strong upwards tendency in demand for high-end quality and premium properties and valuable locations in all three locations in Europe.
The tendency to capital flight – which can be generally recognised – from the unsafe money markets to safe assets such as real estate has continued seamlessly and strongly since the end of the international financial and economic crisis at the beginning of this year. More and more, at our offices and markets in Mallorca, Kitzbuehel and Zurich especially, continuing concerns can be noticed– also in the interaction with our wealthy clientele. These worries are about long-term inflation which is fuelled, not least, by the current crisis of the EU in respect of the indebtedness of its Greek partner.
The general tenor of the markets shows a clear trend of a skyrocketing investment interest in valuable, quality and premium real estate and thus a very positive tendency for the entire sector.
As a consequence of this trend and our operational experiences during the last 16 months, we have decided to change the strategic alignment of our Swiss office in Zurich.
We will specialise predominately in the discreet and efficient network marketing of Swiss and international high-priced properties within a newly conceived “Premium Client Office”. We will work in close co-operation with influential private banks, trustees and trust managers, together with Mr Jens Fischer, our extremely well connected office manager who has been with us now for over a year. As our customer and partner you will – more than ever – be supported in an absolutely discreet and personal manner by Mr Fischer and be completely detached from the “bulk business” of many local “competitors” and possible unwelcome factors such as too much public attention. You are welcome to talk to us in our new Premium Client Office in Zurich – Mr Fischer or I will be happy to give you further information.
We have also used the first quarter of 2010 to restructure some things internally in terms of personnel. Our former office manager in Mallorca, Ms Andrea Keppler, has handed over her former tasks to our former sales manager, Patrick Hansmeier, and has taken charge of the marketing co-ordination, as well as the department of corporate communications for the entire company group. With her help and creative power, as well as excellent collaboration with our professional graphic agency, Typografik (Bärbel Goeman), and in co-operation with our external and expert agencies in the fields of communication and media consultancy, graphic/promotional design, internet agency as well as print media, we were able to realise our long-planned major project with our new, highly exclusive property book, “Unique Luxury Collection.” This new print medium presents the most exquisite and high-end properties in our three international locations and is unique in its form in the entire sector and represents the best of our excellent portfolio throughout Europe.
We look forward to presenting this exceptional medium to you during our “Kitzbuehel Get Together” on 28th May 2010, in the shape of an evening event in our office at the Untere Gaensbachgasse 7, from 7pm, live.
In the course of the changes to our innovative communication media we have, at the same time, worked on the re-launch of our location websites. Here, we would like to say a heartfelt thank-you to our professional web agency, wavepoint from Leverkusen, which has developed and designed, together with us, the entire web page of the company group since the beginning. Be surprised by the new, clear design lines, simplified menu navigation and sophisticated property and video presentations. We are happy to invite you to get an initial idea of our new web presentation at our locations and look forward to your feedback.
www.private-residences.net
We were anything but idle in the last few months and have systematically prepared for the coming high season in international real estate markets. In my next CEO blog I will be happy to tell you about our new international department “Diamonds of Real Estate” which will specialise in the targeted, concept marketing of ultra-luxury properties at unique locations in Europe, by means of a collaboration with our strategically newly aligned “Premium Client Office” in Zurich. With this enhanced core competency we will enter new markets, offer professional solutions –for highly valuable properties also – and systematically expand our international network, as well as our positioning as a professional, international real estate consultancy in the premium sector.
Be surprised!
Our experienced teams of consultants in Kitzbuehel, Mallorca and Zurich will be available for further and individual questions and look forward to you contacting them.
Best Wishes
Klaus-Rainer Fabi
Managing Director